FRIA is leader brand in Italy with over 17 millions of wipes packages sold for the personal hygiene and wellness.
All the products are scrupulously developed following innovative parameters in line with trends in the reference markets.
FRIA proposes a wide range of solutions ranging from hygiene to dermocosmetics with specific lines, among them FRIA MySelf dedicated to particular facial treatments, differentiating the proposals to better satisfy whatever need guaranteeing hygiene and wellness through small daily gestures in respect of skin and in perfect harmony with one’s lifestyle.

Innovative and dermatologically tested formulations, some specifications undergone to particular BIO certifications, are all conceived to valorize the performing effects of the ingredients in order to give benefit and wellness throughout the many different uses.

The clothes of FRIA wipes distinguish themselves for their particular composition, realised in pure cotton or in natural fibre, biodegradable and biodisruptive, recently are in study also those compostable for a sustainable productive approach, they are all developed ad hoc to remain forever soft and strong and not to irritate the skin.

Range FRIA

Fria Prime

Clothes and innovative formulations for an avantgarde line.

Fria Green

Formulations enriched by natural ingredients and clothes, biodegradable or realized with particular processes.

Fria Bio Herbs

Innovative facial treatments in face mask, creme, gel and serum.