New FRIA BIO HERBS line becomes product of the year 2018
FRIA BIO HERBS INTIMATE WASH in bottle format and intimate pocket wipes were declared PRODUCT OF THE YEAR 2018 in the INTIMATE HYGIENE category.

Italians were asked to indicate the most innovative products on the market. Products that offered something truly new and which simplified and/or improved their life.*
Another criterion, which is becoming increasingly important to Italians, is the naturalness of products. Organic, natural, health-oriented solutions were in fact among the most successful products.

Carefully selected natural ingredients
Fria Bio Herbs products (cleansers and wipes) are characterised by the use of carefully selected natural ingredients.
The new line is based on the extraordinary beneficial powers of nature and plant extracts derived from organic crops.

But for us, quality means more than just the sum of excellent natural ingredients.
It’s part of the Fria philosophy, whereby the entire process, from concept to distribution, is managed internally from our offices in Umbria.
The process for the transformation of primary materials is delicate, non-aggressive and occurs using exclusively green energy.
Fria Bio Herbs is 100% Made in Italy.

Certified and guaranteed products

Fria Herbs products are approved by Eco-Cert Cosmos Organic, an independent international body that certifies 60% of organic cosmetic products, their natural and ecological qualities.

Eco-Cert certifies every single ingredient in the entire production chain, from the seed to the finished product.

Certification guarantees that 95% of the ingredients used are of natural origin and have been transformed in line with “green” processes authorised by Ecocert.

Synthetic preservatives, dyes (organic or synthetic), mineral oils, SLS, SLES and other ethoxylating agents, silicones and raw materials tested on animals are prohibited.

Bio hygiene without compromise

  • 100% Nature;
  • 0% alcohol;
  • 0% parabens;
  • 0% pegs;
  • 0%. SLS and SLES;
  • 0% synthetic dyes;
  • 0% silicones;
  • 0% mineral oils.

*Ricerca di mercato PdA© market study on a pre-selection of innovative products sold in Italy, conducted by IRI on 12,000 consumers over 15 years of age in January 2018.